BT
BOTLANE.IO

PIPELINE-AS-A-SERVICE // v1.0.0

STATUS: SYSTEM ONLINE
> FOR IT CONSULTANTS & MSPS

Pipeline for IT firms
who hate selling.

> We build AI-powered outbound systems that consistently book qualified meetings — so you can focus on closing.

[ 5–40 qualified meetings/month depending on plan ]

01 // THE_PROBLEM

Most IT firms rely on referrals
— until they dry up.

Referrals are unpredictable

You can't forecast next month's revenue when it depends on who someone bumped into at a conference.

Hiring SDRs is slow & expensive

A single SDR costs $80–100k/year, takes 6 months to ramp, and still may not produce consistent results.

You need a system, not a person

Outbound at scale requires infrastructure, data, and automation — not headcount.

02 // THE_SOLUTION

A turnkey outbound engine.
Deployed in weeks.

Botlane replaces a full SDR team with an AI-native, multi-channel outbound system. We handle targeting, messaging, sending, and inbox management — you just take the calls.

01

Target

We build a precision list of your ideal clients — role, company size, industry, tech stack.

02

Reach

AI-crafted, hyper-personalised sequences across email and LinkedIn at scale.

03

Book

Replies are managed and qualified meetings land directly in your calendar.

03 // SYSTEM_METRICS

Q3_CAMPAIGN: MSP_SERVICES

STATUS: ACTIVE • LAST_PING: 2m AGO

LEADS_FOUND
1,240
OUTREACH_SENT
4,500
REPLIES
84
MEETINGS_BOOKED
12
04 // WHAT_WE_DO_NOT_DO
EXCLUSIONS
  • No paid ads or media buying
  • No content creation or SEO
  • No cold calling or manual dialing
  • No CRM bloat or complex setups
INCLUSIONS
  • Targeted B2B Lead Sourcing
  • Multi-channel Outreach (Email + LinkedIn)
  • AI-Powered Personalisation at Scale
  • Inbox Management & Meeting Booking
05 // SPECIFICATIONS_AND_TIERS

LAUNCH_TIER

$1,500/MO
  • >500 contacts/mo
  • >Cold email only
  • >2 sending domains
  • >TGT: 5–10 CALLS/MO
RECOMMENDED

GROWTH_TIER

$2,500/MO
  • >1,000 contacts/mo
  • >Email + LinkedIn
  • >4 sending domains
  • >TGT: 12–20 CALLS/MO

SCALE_TIER

$5,000/MO
  • >2,000+ contacts/mo
  • >Multi-channel dominance
  • >Dedicated support
  • >TGT: 25–40 CALLS/MO

* One-time setup fee of $500–$1,500 applies to all plans.

06 // IDEAL_CLIENT_PROFILE

We work best with
specific types of firms.

Botlane is not for everyone. We work exclusively with IT services firms that have a defined offer, a clear target market, and the capacity to handle new clients.

IT Consultants & Managed Service Providers
Cybersecurity firms
Cloud & infrastructure service providers
Digital transformation consultancies
Agencies with no defined offer
Firms not ready to handle inbound leads
07 // TRANSPARENCY

No Long-Term Lock-In

Monthly rolling contracts. If we don't perform, you can leave. We prefer it that way.

No Vanity Metrics

We report on meetings booked, not opens, clicks, or impressions. You only care about calls.

Ramp in 2–3 Weeks

Setup fee covers infrastructure. First outreach goes live within 14–21 days of onboarding.

08 // INITIALIZE_SEQUENCE

Ready to stop relying on referrals?

Book a 20-minute strategy call. We'll show you exactly how the system works and whether it's right for your firm.